McLaren Racing announces global partnership with British American Tobacco
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- McLaren Racing announces global partnership with British American Tobacco
February 11, 2019
Focusing solely on potentially reduced risk products and grounded in technology and innovation
McLaren Racing has today announced a global partnership with British American Tobacco (BAT), focused solely on BAT’s potentially reduced risk products and grounded in technology and innovation.
The multi-year partnership is centred on accelerating BAT’s transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world’s tobacco and nicotine consumers a better tomorrow.
The agreement brings together two companies with a shared interest in technology, innovation and design, as well as a clear desire to deliver significant and meaningful change in their respective industries.
Technology is a core part of the relationship; McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials. The two companies will share best practice, innovation know-how and mutual experience.